honchos, media, Uncategorized
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Value-added

Ugh. The term itself makes me wanna blow chunks. There’s little value-added to the term value-added.

Question: if everyone is dealing with the same problem, wouldn’t it be advantageous to mix up the approaches you’re taking? (Hence the appeal of Obama).

I’m so tired of hearing honchos brag about the Harvard MBA’s they’ve got on the payroll. Does a Harvard MBA REALLY add that much value? You like the thought of it … the idea that you can go to the store and buy yourself the exact thing you need. You want to think that Harvard has done some good weeding out for you, more than you could do on your own. And surely they’ve done something valuable … But there are hundreds of other Harvard MBAs where yours came from. And your competitors are hiring them too. They’ve learned similar things at the same time. I’m not saying your guy is bad, I’m just saying you may need to be more creative than that. In addition to him, you might consider, gasp, finding some talented women and minorities. People from different industries, nationalities, backgrounds and cultures. Certainly it’s hard to merge disparate cultures and sensibilities, but that’s  what it takes to  get the  advantage. To compete in today’s crazy mashup world, you actually NEED diversity (as opposed to doing it because you were shamed into it). Different kinds of people, different kinds of thinkers, different kinds of ways of viewing the world. The usual suspects can only take you so far …

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  • Ha! Today I had a meeting with a magazine sales rep & I had to say “What kind of value-added deals can you give me?” & then I felt totally slimy.

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