When Hollywood’s take on advertising is less compelling than reality, I fear for the near future of corporate communications.
When the most convincing copywriter in the country is the president, who needs ad agencies? When the most adroit communications plans come from the people who brought us change.gov, who needs media shops?
If God forbid, Americans really try to live up to President Obama’s oratory, advertising will have to capture that zeitgeist. Messaging will be forced to hit ethical high notes of hope, responsibility and integrity.
Media X: Opting Out by Jack Feuer Media Post