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ipad

ipadthe big reveal came today. it’s cool. didn’t blow my mind, but it’s hard to blow anyone’s mind anymore … now that we can all watch the sausage being made. apple is brilliant at buzz and mistique-building because they are the vault.they don’t manipulate the press per se. they create amazing products, market them shrewdly and let consumers provide the evangelism. that’s a model to aspire to. that said, the name ipad leaves something to be desired IMO (and the jokes have been flying). am sure they debated it and came out on the side of simplicity and consistency.  an alternative name?

the iBook
the Ablet
the iRad

who knows. but this name takes me back to the awkward days of early puberty.

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