Facebook wall post generic “happy birthday”
Facebook wall post personalized “happy bday Colleen”
Facebook wall post personalized with supplemental message “happy birthday col. Hope you have a fantastic day!”
Facebook wall post with personalized with supplemental message and media “happy birthday col. This video’s just for you! [link to some inside joke/meaningful song video]
Twitter shout out ie “Happy birthday @colsblog. Enjoy your day!”
Traditional birthday card
Face to face birthday wish
Hug, Kiss, etc.