Category : media

media, music, Uncategorized
5

Bob on Press Releases:

Don’t send ’em. Unless you’re a publicly traded corporate behemoth like Live Nation or you’re an old wave band, owned by the media, that has no idea who its fans are.

If everybody was reading the newspaper, why has circulation dropped? Ditto with “Time” and “Newsweek”. And network TV has abysmal ratings, certainly compared to the days before cable. Why do you keep sending a zillion arrows into this abyss?

I know why, it makes you feel good, it makes you feel like you’re doing something. But you’re not. You’re just wasting time.

Read the full tome …

bob’s on to something, and i think you can apply his ideas to all consumer sectors, not just music. i don’t agree with all of what he says, though.

people are actually watching MORE television than ever

they are reading MORE content (newspaper/mag/online) than ever

aggregate circulation, ratings are going UP across the board, but down among individual outlets.

the attention’s all spreading out.

the ubiquity of content makes all messages less impactful.

that’s why NEW brands struggle — whether they’re bands, TV shows, soft drinks. there’s no central place to force people to pay attention and take note.

ATTENTION, not content, is a scarce resource.

All communications must become all the more deft, targeted and un-templated.

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love, media
0

fun (or am i nuts?)

this thursday night i’ll be attending a closed-door dating event hosted by Dr. Helen Fisher, ABC, and Chemistry.com. there will be cameras and everything and i had to sign a waiver saying that if i end up going out with any of the dudes they set me up with (they chose 5 for me), i have to agree to have cameras go on the date! the event is attached to Fisher’s new book (a work in progress) that will be featured in an upcoming hour long Barbara Walters/ABC News Special broadcast next January. the whole thing’s a touch wacky, but it also sounds like a fun experiment. the big question now is … what to wear. the producers emailed to say solids not prints. decisions, decisions.

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media, zen shit
0

Every man takes the limits of his own field of vision for the limits of the world.

“In truth, Wall Street is in for a radical makeover. Fewer people, lower margins, lower risk, lower compensation — and ultimately, fewer talented people.”

The Bonfire of the Vanities, the Sequel by Andrew Ross Sorkin


i agree with him and would add that it’s not just wall street. it’s all industries. it’s all breaking apart, spreading out. this isn’t necessairly a bad thing. it’s just different. for the past 150 years we’ve built up, up up. now it’s time to look inward and move out, out, out. around and across. across oceans, across regions, across what we thought were divisions but maybe needn’t be.

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media, zen shit
0

making an impact without the parade

dude, i am so glad this guy said this. the beauty of staying under the radar. another great book for my summer reading list! H/T: team building is for suckers.

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honchos, media
0

F-IT! I'LL DO IT LIVE!


we’ve all known for a long time that bill o’reilly is a total douche. many high profile personalities are. many are also total rageaholics to boot. i’ve known a few in my day who’ve go as far as THROW blunt objects at their subordinates. it’s ridiculous. i love when these indiscretions become the world’s business. instant karma. think alec baldwin, david o. russel. and now bill. for a full, wonderful potpourri of bill meltdown videos, be sure to visit team building is for suckers.

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media, Uncategorized
0

My Media

I used to love newspapers. I subscribed and read. Not cover to cover, but pretty extensively. Several papers. Now I don’t read any. I cancelled the WSJ over a year ago. I let my weekend subscription to the NYTimes lapse over 6 months ago. I plan not to renew with The Economist when my subscription’s up.

There is something about the physical bulk of printed papers and mags that grosses me out. In the information age, info is ubiquitous ─ why would I want such a huge portion, assembled by someone whose taste and interests don’t necessarily mirror mine ─ hoisted on me each day or each week? I am a smart person who quite enjoys creating my own survey of the day’s stories. I pull stories off the web. I make my own media.

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honchos, media, Uncategorized
0

Value-added

Ugh. The term itself makes me wanna blow chunks. There’s little value-added to the term value-added.

Question: if everyone is dealing with the same problem, wouldn’t it be advantageous to mix up the approaches you’re taking? (Hence the appeal of Obama).

I’m so tired of hearing honchos brag about the Harvard MBA’s they’ve got on the payroll. Does a Harvard MBA REALLY add that much value? You like the thought of it … the idea that you can go to the store and buy yourself the exact thing you need. You want to think that Harvard has done some good weeding out for you, more than you could do on your own. And surely they’ve done something valuable … But there are hundreds of other Harvard MBAs where yours came from. And your competitors are hiring them too. They’ve learned similar things at the same time. I’m not saying your guy is bad, I’m just saying you may need to be more creative than that. In addition to him, you might consider, gasp, finding some talented women and minorities. People from different industries, nationalities, backgrounds and cultures. Certainly it’s hard to merge disparate cultures and sensibilities, but that’s  what it takes to  get the  advantage. To compete in today’s crazy mashup world, you actually NEED diversity (as opposed to doing it because you were shamed into it). Different kinds of people, different kinds of thinkers, different kinds of ways of viewing the world. The usual suspects can only take you so far …

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media, Uncategorized, zen shit
0

questions

Do French women really get French manicures?

Will there ever be NEW superstars ever again … the kinds that we all know about? Would it be so terrible if there weren’t?

Does personal media mean people will live more … when they shape the worlds themselves instead of taking a package handed to them? When they live the movies and make the movies instead of just watching them?

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media
0

my balls!


phyll and i are seeing chris rock friday night at madison square garden. and i agree — if the beat’s alright she’ll dance all night.

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honchos, media
0

what's an executive?

a few months back i was in an office with three alpha males under 40 … they nipped at eachother’s ears like frisky little puppies … it was exhausting to watch. the PR guy called the New Media guy an “executive,” to which the New Media guy took offense.

I’m not an executive!

labels matter. and over time i’ve come to the conclusion that New Media guy is a hollywood wannabe. a banker who wishes he were some sort of creative producer/director/shot caller. no one wants to be perceived as the type of heavy that inspires Medellin director Billy Walsh to wear his infamous tshirt. but we all want the dough and the ‘safety.’

Liz Lemmon goes Corporate

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